HTML emails are a popular way of getting an emarketing message in front of a potential customer, branded up in an attractive way with your corporate imagery and designed for immediate visual impact. The html Newsletter format suits this kind of email marketing because it is an effective way of providing teaser information designed to entice email recipients to visit your web site.

An email newsletter emarketing campaign requires at least two elements:

• A list
• An html newsletter suitable for sending as an emarketing email

With an Accentika Internet emarketing solution, you just have to think about your marketing messages. All the newsletter creation, list handling, bounce processing and unsubscribing is dealt with automatically. (see information on our emarketing hub where very large volumes of mail need to be sent)

The most attractive emarketing option for our web site customers is probably the direct mail module which we can install and configure on their own web site. This enables stories and news to be created in exactly the same way as for the main web site, with content being dropped into wherever it is required on the web page. We create the initial template, then the site owner can create a newsletter, as required. Messages can be sent to subscribers who have signed up to receive the newsletter directly on the web site. Customer lists and other subscriber data can also be uploaded to the module. Recipients can unsubscribe themselves at any point, via an unsubscription module on the web site, and mail addresses that are bounced are flagged to ensure they are not remailed.

The newsletter module is integrated with the web site so that any visitor who signs up to receive the newsletter will automatically be mailed when the next emarketing shot is sent out.

For more information on emarketing, contact us.