To gain a true measure of success, all marketing spend requires accurate return on investment accountability -- and the online environment is no exception. Accentika Internet's newest developments centre on providing the highest level of accountability and measurability for all types of internet campaign.

...from cost per click campaigns; to analysing traffic from search engine results; to analysing conversion of customers from first visit to first sale. The key objective is to provide 'live' simple measures and metrics that enable tracking on return on investment in the entire process.

Most companies already routinely report in detail on conventional marketing campaigns, allowing accurate analyses to be carried out. But web campaigns still heavily rely on quesionable data -- if indeed detailed data is collected at all. The basics of where a vistor has come from and where they are going on a site is still uncharted for many businesses.

Our systems allow reports to be generated that show how visitors are using a web site and identify those that are responding to a specific campaign -- or even a specific advertising message.

As internet application developers, our systems are integrated into the administration areas for a web site and make use of the latest internet technologies to provde powerful analysis tools hidden behind a simple web user interface.

And this analysis can be extended to your other emarketing acitivities. For example, if you want to know how many people opened their email messages in a each email campaign; or how many responded to a particular print advertising campaign; or how many logged on to view information and where they went; or any of the other vital parameters of success, we can build those tools into you radministration area.

For more infomation contact us or call 01905 828213.